Best Mac Solutions Guide to Web Marketing - Designing the site

• Now that you have a clear goal in mind, you can start considering the design of your web site including various pages, forms, colors, graphics, photos, and advanced features such as sound or animation. 
• We can also help you determine whether you will need to include a database or an online marketplace with secure transactions.

Graphic Design

• What kind of "look and feel" are you going for?  Do you already have colored artwork or logos that need to be incorporated into your site? 
• Your site should have a consistent feel throughout so visitors know where they are at all times.  There is nothing more distracting than visiting a web site where the web designer decided to experiment with different backgrounds and colors on each page!
• We can help you select colors, fonts, and graphics that will project the image you want.  We will design custom graphics for your logo and buttons, or we can scan your existing artwork. 

Web Content and Navigation

• The content of your site is very important and should be well planned out.  Extremely long web pages can be annoying, they can also take a long time to download if you use many graphics and/or photos.  It's best to plan your content so that your pages are no more than 3 or 4 screens long (some even say no more than 2).
• You will also need to plan the navigation through your site so information can be easily found.  One rule of thumb is "never make your Home Page more than 2 clicks away".
• We will help you plan your pages so they are easy to navigate.  We will also design both buttons and textual links to make navigation easy and convenient.

Special Pages

• Does your site need a Response Form to collect information such as your visitors name, address, phone number or other information?
• Maybe you would like to provide a Guestbook where your visitor's can sign their names and enter comments.
• You may want to set up a Community Discussion area where visitors can select a discussion topic, read the previous responses and even add their own response.

Photography Services

• Do you need photographs for your site?  Just to make things as easy as possible, we provide professional photography services for portraits, scenics and products. 

Advanced Features

• Do you want to add interactive elements to your site?   We can help you design and install a database, interact with your customers, design an on-line storefront, and more.  Take a look at some of the additional services we offer.